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Creativity 50

B-Reel Continues to Challenge Brands to Engage Consumers in Novel Ways

By Published on .

The multiplatform production outfit is known for its category-busting range of projects (which include mind-control and robots), stellar digital and interactive work for clients such as 3Sweden, Google and Intel/Toshiba and mastery of traditional production with its film arm, which has done work for Nike , Reebok and Ericsson.

Whether it's acting as a digital lab or a traditional production house, this much is certain: B-Reel, Creativity 's production company of the year for 2011, is in the business of challenging brands to think beyond the everyday to engage consumers in completely novel ways.

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