Creativity 50

Droga5 Copywriter Graham Douglas Moonlights as a Life-Changer

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Graham Douglas
Graham Douglas

Graham Douglas has already made a name for himself as a copywriter at Droga5 on award-winning work for Prudential. But more impressive was his personal project, Help I Want to Save a Life. Douglas partnered with design-minded pharmaceutical brand Help Remedies on an offering that paired band-aids with a bone-marrow-donor kit, which put the wounded's wasted blood drops to good use. The idea was inspired by his twin brother's plight to find a bone-marrow donor and earned this year's Grand Prix for Good at Cannes.

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