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Tool Director Jason Zada Redefined Facebook Stalking

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Jason Zada
Jason Zada

Last Halloween, Jason Zada introduced a concept more frightening than any supernatural being: losing your privacy. His interactive app, "Take This Lollipop," put your digital data at the fingertips of a maniac, creating a personalized short film that showed the stalker using your Facebook data to find you.

The project redefined viral, earned nods at SxSWi, the AICPs and the Webbys and even won a Daytime Emmy for "new approaches" in daytime programming, a new category.

It was then that he was contacted by a "major movie studio," and he is now working on his first feature film. He has the Facebook generation's paranoia to thank.

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