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Creativity 50

Hilarious Matthew Inman (aka The Oatmeal) Serves Up Helpful Lessons

By Published on .

Whether he's taking on clueless clients, bad grammar, rude behavior or the appropriate way to pet a kitty, cartoonist, designer Matthew Inman is the Gary Larson of the internet age. But Mr. Inman isn't just good for a laugh at the foibles of modern life. Marketers and agencies would do well to bookmark the site, which is full of helpful business lessons. Two favorites of Creativity and Ad Age staffers are "How to Make Your Shopping Cart Suck Less" and "Why You Don't Like Changes to Your Design" (below).

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