×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Creativity 50

Girls Who Code Founder Reshma Saujani's Smart Incisive Thinking Makes Her a Creative Problem-Solver

By Published on .

Reshma Saujani
Reshma Saujani
When Ms. Saujani approached General Electric and eBay about joining her "Girls Who Code" initiative, she couched her proposition in terms big business understands: It's good for your bottom line, because while the people using your products are women, the ones creating them aren't.

It's that kind of smart, incisive thinking that makes her a creative problem-solver. The ex-deputy public advocate founded a program that teaches the basics of technology and engineering to promising young women in New York. It takes off this summer, with more cities and more partnerships planned for 2013.

In this article:
Most Popular