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Creativity 50

Girls Who Code Founder Reshma Saujani's Smart Incisive Thinking Makes Her a Creative Problem-Solver

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Reshma Saujani
Reshma Saujani
When Ms. Saujani approached General Electric and eBay about joining her "Girls Who Code" initiative, she couched her proposition in terms big business understands: It's good for your bottom line, because while the people using your products are women, the ones creating them aren't.

It's that kind of smart, incisive thinking that makes her a creative problem-solver. The ex-deputy public advocate founded a program that teaches the basics of technology and engineering to promising young women in New York. It takes off this summer, with more cities and more partnerships planned for 2013.

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