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Google's Robert Wong Wants to 'Get Technology Out of the Way'

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Robert Wong
Robert Wong

Google's dream is that the world is in beta and there to be reinvented. It's Google Creative Lab's Chief Creative Officer Robert Wong's job to tell the stories of those dreams and inventions, whether they be Google Glasses, a new phone or tablet, or a better way to search the web. "This place is insane in a great way, in an anything-is -possible kind of way," he said. Mr. Wong doesn't make "commercials." He makes mini-documentaries and product demos that tell the story about how a bit of technology can impact your life -- often, in a strikingly emotional way. "There is a general feeling at Google of , 'How do we get technology out of the way?'" he said. "Computers get smaller and smaller and closer to your body. The question becomes, 'How do we benefit from computers and technology as they disappear?'"

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