Creativity 50

Ryder Ripps, Jonathan Vingiano Are Digital Brains Behind OKFocus

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In February 2011, commuters going from North Brooklyn to NYC finally had an answer to the question perhaps most of them wondered every single morning: Is the L train fucked?

Whether it's yes, or no, they now know through the eponymous single-serving site created by Jonathan Vingiano, who, along with Ryder Ripps, is the founder of creative digital agency OKFocus.

The duo, who are both 25, worked on "Tug of Store" for curator Svpply, and a PR stunt for the ages with WhoDat.Biz, which punked the entire internet when everybody thought it was the domain name for Kanye West's new project.