In the brief, chaotic history of social media, never has a platform been embraced by marketers as quickly as Vine, which lets users stitch together six-second videos that run on an infinite loop. Since debuting in the App Store in January, Vine has been used by the likes of General Electric, Microsoft (for Internet Explorer) and Lowe's, which tweeted Vine videos demonstrating home-improvement tips like the best technique for removing a stripped screw (see below).
Though still experimental for most users and brands alike, the platform has interesting implications for news-gathering organizations, too. That much became evident in the wake of the Boston Marathon bombings, when a Vine clip of a TV news report with footage from the finish line that was uploaded by a man with only a modest Twitter following went viral. Vine's New York-based co-founders—Dom Hofmann, Rus Yusupov and Colin Kroll -- sold the company to Twitter in October, just four months after it was formed, for an undisclosed sum.