Creativity 50 2013: Nate Silver

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Credit: Randy Stewart

It’s tough to find an industry conference or commencement that pro-prognosticator Nate Silver isn’t speaking at these days. He spoke at the SXSW Music, Film & Interactive Festival in Austin, the Interactive Advertising Bureau’s annual event earlier this year and he’s booked for commencement speeches and the Direct Marketing Association annual conference in October. 

And for good reason. His ability to forecast the outcome of the 2012 presidential election, one that was deemed too-close-to-call by most pundits, still has politicos marveling. Mr. Silver’s baseball-player predictive analysis system Pecota is used by business students studying data analysis at NYU. 

For Mr. Silver, numbers and data analysis often trump gut feelings -- something marketers could pay attention to. While political forecasting is his bread-and- butter on his New York Times-owned Five Thirty Eight blog,

Mr. Silver reportedly is conducting research on something that could affect some of the world’s biggest advertisers: airlines. He’s studying flight data intended to help travelers gauge air carriers based on actual arrival times. 
  

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