Few agencies are enjoying creative success like 72andSunny. Part of the reason is the shop's verstality in creating very different work for very different clients. A look at this year's work shows two extremes. For Starbucks, the Los Angeles-based shop helped the coffee giant create heartstring-tugging work for its first global campaign.
In one video, it chronicles a deaf woman who felt isolated until she met a community of deaf friends at Starbucks. Not long before that effort, the agency launched an ad for Carl's Jr. boasting that it had the biggest breasts -- chicken breasts, that is -- in the business.
Aside from new business that includes growing its relationship with Starbucks, the agency has continued to churn out impressive work for Samsung featuring "Wall Huggers," mobile-phone owners who continually have to plug their phones in due to a short charge life. For video-game Destiny, the shop created "Planet View," which lets people explore the solar system by using Google Street View technology.