Creativity 50:
E.L. James, Author, 50 Shades of Grey

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E.L. James
E.L. James
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A year ago, would anyone have predicted that the world's most talked-about book would be an erotic (albeit light) bondage and S&M novel by an online fan-fiction writer? Or that it would be the subject of countless parodies (by the likes of "Saturday Night Live" and Funny or Die) and even a quip by Neil Patrick Harris at the Tony awards? But that is precisely what E.L. James, British author of "Fifty Shades of Grey" (and its two follow-up novels), has achieved.

As e-readers encouraged women to read erotica in public, the book, often referred to as "Mommy Porn," became a viral phenomenon, and is now Kindle's best-selling title of all time, with a movie in the works. While former TV executive Ms. James may not win any Pulitzers for her writing, she's got the rest of the world and their mothers (literally) talking.

See the rest of the 2012 Creativity 50 here.