As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
While Cliffy B hogged the spotlight last year with Epic Games' excellent shooter,
Gears of War, Master Chief stormed back to the top of the global sales charts
with 8.1 million copies of Halo 3 sold in just three months (the third game in
the sci-fi trilogy banked $300 million in its first week alone). Halo has become
a true cultural phenomenon, appealing to the full gamut of gamers thanks in
large part to its accessibility and, of course, its fast and furious online multiplayer
mayhem.Much of the world of Master Chief can be credited to Bungie
Software's Jaime Griesemer, who was responsible for building the game's virtual
battlegrounds and who worked with the team at Bungie to ensure that both
the campaign and multiplayer modes would offer a lasting array of challenges.
Although Peter Jackson is working on new Halo game and the real-time strategy
game, Halo Wars, is shipping this year, this is the end of the original trilogy.
And Greisemer has ensured that Master Chief went out with a bang, satisfying
both the game critics and the general public with an epic adventure that delivers
more of the same patented gameplay, while introducing new challenges to
Griesemer on continuing the fight: "With Halo 3, we are trying to extend our
online community by providing them with the tools they need to customize
their own experience. We want them to be able to express their creativity by
making their own versions of maps, or new game types, or even make movies
with the saved film feature. Then we help them share their creations with the
rest of the community, all in the context of the game.We'll have to wait and see
if our timing is as good as it was with the first two games."