Maurizio Cattelan's "All" retrospective at the Guggenheim displayed 128 pieces of quintessential Cattelania—among them Pope John Paul II pinned by a meteor—suspended in air over the great rotunda. Context stripped away, sheeted cadavers dangled among a suicidal squirrel, Pinocchio, a dead Kennedy and dinosaur bones like a massively disquieting child's mobile. Or, as the catalog put it, "hung up like laundry to dry." Mr. Cattelan told The Guardian in 2004: "I work more with my stomach than my brain. It is a digestive process."
See the rest of the 2012 Creativity 50 here.
Hear from Fortune 500 brands that have been forced to pivot as consumer preferences evolve, as well as entrepreneurs building brands from scratch to meet new consumer needs. This event peels apart the layers of brand building with a carefully crafted roster of top marketing, technology, and creative leaders.Learn more