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Three-year-old Santo can finally stand on its own. How can
you tell? Early this year co-founders Wilhelm and Anselmo
finally went on vacation at the same time, the first time
both have been out of the agency. Not to say they won't be
nervous, but they've got enough faith in the 20 other Santos
to keep the Buenos Aires office running smoothly. In 2007
the agency solidified its relationships with its clients after
starting the year with the "Neon Girl" spot directed by
Danny Kleinman for Unilever's Lux. It also made noise
with a category-busting rolling R romp for Navarro
Correas, "Romance 'Round Red River'" and a film festival
promo good enough to be invited to compete in the actual
festival (Project 155: "My Left Eye"). And Santo's going to
grow—the agency is planning to open a London office this
year, in what Wilhelm calls the counter-colonization.
Anselmo, on his agency reaching maturity: "I think this
year we realized that some people here at Santo love Santo
more than [we do]. We're very proud of that. Having people
with that attitude, with that commitment, for us, it's
Wilhelm, on what's driving him: "What excites me is not
like, That's a great script; it's more like That's something
I've never done before or that's never been done before.
Then you need to get lucky or you need your client to be
there with you. Some of the best pieces of work that I've
seen this year, they are a creative whim which the client has
said I trust you, I trust your talent."