In his current role, Nick Law has led R/GA's team of cross-disciplinary talent in creating one of the smartest brand ideas of the year: Nike+ Fuelband. The agency earned double Grand Prix at Cannes for, arguably, the world's sexiest wristband, which invites the everyman into the Nike+ world previously reserved for the more athletically inclined. With the help of the band's fuel tracker and the Nike+ social platform, those who wear it are able to track how every move they make -- not just running -- counts toward daily fitness goals. It's just the latest example of the agency's success in blending art and science to help make brands an integral, yet unobtrusive, part of consumers' daily lives.
See the rest of the 2012 Creativity 50 here.