Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Creativity 50:
Paul Marcum, Linda Boff, Katrina Craigwell, Global Digital Marketing Team, GE

By Published on .

Paul Marcum,Linda Boff and Katrina Craigwell
Paul Marcum,Linda Boff and Katrina Craigwell

Thanks to this trio GE has become a serious—and seriously fun—player in the digital space. Global Executive Director-Digital, Advertising & Design Linda Boff, Ad Age sibling B2B's 2011 digital marketer of the year, has skillfully leveraged digital and social media to humanize GE in its conversations with both biz partners and consumers. Initiatives she's overseen with colleagues Mr. Marcum and Ms. Craigwell include the Healthymagination site, featuring "The GE Show"; a Pinterest Page and an Instagram feed that make light bulbs and turbines look badass; and Healthyshare, a Facebook partnership that lets users establish health goals--and stick to them with the help of their friends.

See the rest of the 2012 Creativity 50 here.

Most Popular