Just what can't B-Reel do? The Stockholm-based production outfit is known for its category- busting range of projects (that include mind-control and robots), stellar digital and interactive work for clients like 3Sweden, Google and Intel/Toshiba. It's also mastered the traditional as well with its commercials arm, which has done work for Nike, Reebok and Ericsson.
Whether it is acting as a digital lab or a traditional production house, this much is certain: B-Reel, which was named Creativity's production company of the year for 2011, is in the business of challenging brands to think beyond the everyday to engage consumers in completely novel ways.
See the rest of the 2012 Creativity 50 here.