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As far as dream projects go, global digital agency AKQA hit the jackpot with the multi-headed monster
of a campaign for Halo 3.Working alongside McCann sub-division T.A.G., the San Francisco-based
headquarters cemented a solid work year by developing the campaign's website, which consisted of a
war-torn interactive diorama that serves as the foundation of the game's storyline. "When we saw the
initial description come, we saw a massive opportunity to turn it into an immersive experience where
people can see what the battle was like where Master Chief fought," says global creative director Rei
Inamoto. "The diorama was a perfect platform for us to create a simple yet engaging interactive experience
that users could easily navigate." Outside of the Halo 3 work, Inamoto and crew also launched several
other notable efforts for clients like Visa, Nike (the "Supersonic" campaign out of London, in
which speed demons competed in various running trials to win tickets to an exclusive music and running
event) and Coca-Cola. The latter expanded Coke's "Happiness Factory," which invites online visitors
to apply for jobs in the fizzy wonderland.
On AKQA's unique creative setup: "Within the creative department at AKQA, we have four disciplines:
art direction/design is one, the other is copywriting, but in addition to those we have interaction design,
which is more in new media and interactive, and also motion graphics and media. By having them all
under umbrella, we try to encourage cross-pollination of ideas."