Robert LindstrĂ¶m, Roger StighĂ¤ll, David Eriksson
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Swedish interactive boutique North Kingdom took advergaming to new heights last year, partnering with Goodby, Silverstein & Partners to
create"Get the Glass," a winding first-person online game that was a significant facet of Goodby's "Got Milk" initiative. "We found inspiration
from old TV shows for children, console games, role-playing games and board games we played as kids... and some we still play," says
CEO/creative director David Eriksson. Ultimately, "it became a beautiful blend of old and new technologies used to tell an engaging and captivating
story," he adds. But the web-based saga of a family trying to procure the last glass of milk on Earth is just part of the North Kingdom
story. Launched by childhood friends Robert LindstrĂ¶m (pictured) and Roger StighĂ¤ll in 2003, the agency/production outfit has also developed
internet work for brands like Vodafone, Philips and Absolut and is currently crafting a Grindhouse-meets-Axe style game for Coke Zero,
among other projects. Aligning gaming and big-screen elements into its branded entertainment projects is a primary focus of the firm, which
has locations in both Stockholm and VĂ¤xjĂ¶. "I think we will start to see big names in both acting and producing film elements for campaigns,
says co-founder LindstrĂ¶m. "Imagine a website directed by Quentin Tarantino or acting by Will Smith? Who will be first here?"
Eriksson, on the North Kingdom culture: "We inspire and encourage projects that are not part of our business [and] stay away from work
when you are not supposed to be working. As long as you feel nothing is impossible, you can be inspired by everything that surrounds you."