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Before making ripples in the ad industry with his (still-pending) move to take on the global creative post at Young &
Rubicam, Tony Granger left a massive creative imprint on Saatchi & Saatchi, N.Y., making an awards magnet out of the
agency and rejuvenating advertising for the likes of Tide, Folgers and once stodgy-seeming department store JCPenney. "I
was enormously happy with the work and happy with the results and enormously sad to say goodbye," he says. "I really
loved my friends at Saatchi and JCPenney was one of the clients I really do love very much. But I'm very excited about [the
new role] and I can't wait to start. It's a new chapter in my life." Once he finally gets to Y&R, no doubt the industry will be
eager to see if Granger once again can turn around an agency that lately, has had little to speak of when it comes to the creative
scene. Prior to his revitalization of Saatchi, as creative chief of Bozell, New York, Granger led the shop to become the
third-ranked agency at Cannes in 2002.
Granger, on JCPenney: "They were creeped by the fact that our agency doesn't have any fashion experience. When we took
this business on, I wanted to create work that completely reinvented that category. It created huge success for them. The
profile of the company has increased enormously. The work continues to get better and better."