Media agencies around the world use creativity in finding new ways to reach consumers, in technology, even in data, OMD Worldwide CEO Mainardo de Nardis says,in this interview at the Cannes Lions International Festival of Creativity.
But it's particularly fun when creativity emerges from smaller, faster-developing markets, he said, because great ideas sometimes emerge when flexibility and spontaneity is elevated above packaging and polishing.
Keep up with all the events at Cannes this week at Creativity's hub here.
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