Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

What Creativity Means in Media: Cannes Video With OMD CEO Mainardo de Nardis

Exec Hopes Festival Can Return to Its Roots

Published on .

Advertising Age Player

Media agencies around the world use creativity in finding new ways to reach consumers, in technology, even in data, OMD Worldwide CEO Mainardo de Nardis says,in this interview at the Cannes Lions International Festival of Creativity.

But it's particularly fun when creativity emerges from smaller, faster-developing markets, he said, because great ideas sometimes emerge when flexibility and spontaneity is elevated above packaging and polishing.

Keep up with all the events at Cannes this week at Creativity's hub here.

Most Popular