Live events have an intrinsically better hold on TV viewers than time-shifted programming, according to Paul Edwards, executive director-global marketing strategy at General Motors, in this interview from the Cannes Lions International Festival of Creativity. That's part of the reason
Keep up with all the events at Cannes this week at Creativity's hub here.
The Black Friday-Cyber Monday weekend is the blockbuster sales period for marketers, not just as the holiday launching point, but also as a contributor to overall annual sales. Savvy marketers are starting early and turning to omnichannel optimization. Learn what you need to do now. Brought to you by Criteo.Learn more