The Top Takeaway From Cannes, According to Visa CMO Kevin Burke
Opportunity for Content is 'Enormous'
Published on .
Advertising Age Player
What priorities should attendees at the Cannes Lions International Festival of Creativity bring back to their teams? "It would be mobile, mobile, mobile; social, social, social," said Kevin Burke, CMO for core products at Visa.
See our complete Cannes coverage at Creativity's hub here.