Wieden + Kennedy's Old Spice campaign continued its awards domination at D&AD last night, making a clean sweep at the ceremony with a total of nine awards.
'The Man Your Man Could Smell Like' won two Black Pencils, in the TV Commercial Campaign category and the TV Commercials 21-40 Seconds category. It also garnered three Yellow Pencils, two Nominations and two additional pieces of work that will appear in the 2011 D&AD Annual. D&AD said its juries considered it to be 'an impressive case study on brand reinvention, changing the face of Old Spice with a dramatic impact on the client's business'.
Black Pencils were also awarded to @radical.media for its The Wilderness Downtown Arcade Fire promo for Google Creative Labs in the Web Films Category (check out creators Chris Milk and Aaron Koblin in the Creativity 50); Samuel Wilkinson Design for its Plumen 001 lightbulb for Hulger in the Consumer Product Design Category (read about Hulger co-founder Nicolas Roope in the C50 as well; JWT New York for its Burma campaign for Human Rights Watch in the Installations Category, and Apple for the iPad in Consumer Product Design.
53 Yellow Pencils were awarded this year, four of them to traditional TV and cinema advertising, which was an 18% increase on last year. Among the winners was W+K Amsterdam, which picked up a Yellow Pencil in the TV Commercials over 120 Seconds category for their work on Nike's Write the Future. In graphic design, British agency The Chase won a Yellow Pencil for its 'Almost Extinct' calendar for the BBC and the UK's GBH received three Yellow Pencils for its integrated brand work for Puma: Unity Initiative, Puma Phone and Puma Clever Little Bag.
Brazil shot from 14th to 5th in most awarded nations table after the UK, US, Germany and France, jumping from four awarded submissions in 2010 to 29 this year. Sao Paulo-based AlmapBBDO triumphed with two Yellow Pencils for its Music, See What It's Made Of campaign for Billboard, along with four Pencil Nominations and nine In Book.
The evening also saw the winners of the D&AD Student Awards announced. Christian Asmar, Manu Manceda and Virginia Feito of Miami Ad School, Madrid took the prize, the first Spanish students to do so. They will each receive an HP 8740w workstation in addition to their Yellow Pencil.
All awarded work can be viewed on the D&AD website.
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