Spots from Nike, VW and Allstate won Best in Show awards at New York's MOMA during the 20th annual AICP Show, The Art & Technique of the American Commercial, presented last night by the Association of Independent Commercial Producers and chaired by Smuggler co-founder/EP Brian Carmody. Meanwhile, MJZ topped the list of production companies honored, with eight honors.
Nike's Write The Future, which was produced by Anonymous Content and Independent Films out of Wieden + Kennedy, tied with VW's The Force, via Deutsch LA directed by Lance Acord of Park Pictures, for the Advertising Excellence/Single Commercial award. Meanwhile the honor for Advertising Excellence/Campaign went to Allstate's Teen Driver, Flag, and Douglas Fir, directed by Phil Morrison of Epoch Films, out of Leo Burnett Chicago.
MJZ was honored for its work on campaigns for Jim Beam's Parallels, directed by Dante Ariola out of Strawberry Frog; Old Spice's Questions, and Smell Like A Man, Man, directed by Tom Kuntz out of Wieden + Kennedy; Activision Call of Duty's There Is A Soldier In All of Us for TBWA/Chiat/Day, L.A. and DirecTV Robots via Grey New York, both directed by Rupert Sanders.
Smuggler earned eight awards as well--four for the Ringan Ledwidge-directed Puma "After Hours," out of Droga5 and Logitech's Kevin Bacon spot "Ivan Cobenk," out of Goodby, Silverstein & Partners. It also earned four co-production honors alongside Psyop, for AT&T's "Whole New World," out of BBDO, New York and LG's "Something Lurking" out of Y&R New York.
Other production companies winning multiple honors included Park Pictures, which received five honors all for VW'sThe Force. Anonymous Content and Independent Films were also honored five times for their co-production work on Nike Write the Future.
Biscuit Filmworks earned four nods for the Noam Murro-shot Jameson "Fire" via TBWA/Chiat/Day, New York and Xbox Halo: Reach "Deliver Hope," out of agency215, while Hungry Man won three, for the Bryan Buckley-directed American Express spot, "Conan-India" out of Ogilvy, and for VH1's "Anti-Rockstar," out of Y&R, New York.
Lance Acord of Park Pictures, who directed The Force, and Alejandro Gonzalez Inarritu of Anonymous Content and Independent Films, who directed Write The Future, were the most honored directors in the show, while on the agency front, Wieden+Kennedy led the pack with 13 honors spread across its offices in Portland, Amsterdam, London and New York.
Further details of the winners can be found on the AICP website.