Wieden + Kennedy's Old Spice Response campaign picked up the Best In Show at the One Show Interactive awards on Friday night, the latest in a string of wins for the campaign, and the agency. Isaiah Mustafa, the star of the Old Spice campaign, accepted the award for what The One Show described as 'an internet sensation'.
The Old Spice work also took home two further Gold Pencil awards: for Interactive Campaign: other interactive media, and for Online Films and Video: Event or Live Webcast - Single.
In the section of the awards for microsites and websites, Gold Pencil winners included Google 'Fast Ball', by BBH and Google Creative Lab, New York, for Branded Games; Uniqlo's 'Uniqlo Lucky Line' by Dentsu, Tokyo for Consumer Goods and Volkswagen UK's 'True Life Costs' by DDB, London for Durable Goods.
Among the Mobile Apps winners were MINI/BMW's 'MINI Getaway' by Jung von Matt, Stockholm, which won for Branded Games; Nike's 'Nike+GPS', by R/GA, New York for Consumer Goods; and Nokia's 'Own Voice' by Wieden+Kennedy/glue Isobar, London, for Services.
Winners in the Interactive Advertising section included IKEA Deutschland's 'IKEA. Unbox the banner. Back Panel' by Grabarz & Partner, Hamburg, for Banners - Dynamic - Single, and Nike's 'Write the Headline. Write the Future' by W+K Amsterdam for Environmental/Experiential - Single.
Online Films and Videos winners included Gold Pencils for Adidas' 'Adidas Originals Star Wars Cantina 2010' by Sid Lee, Montreal for Video Mixes/Mashups - Single; and Nanhi Kali, K.C. Mahindra Education Trust's 'A Girl Story' by Strawberry Frog, New York for Public Service/Non-profit - Single.
Bing with Jay-Z's 'Decode Jay-Z with Bing' by Droga5, New York won Gold for Integrated Branding Campaign - 360, while in the Craft section, Nike Japan's 'Nike Music Shoe' by Wieden+Kennedy, Tokyo, won for Sound Design.For a full list of winners, go to the One Show website.