The Webby Awards today announced the winners of its 15th Annual Show, including honorees in the interactive advertising category. Wieden + Kennedy continued its awards circuit winning streak and nabbed the Webby Agency of the Year title, along with Social Media and Viral Marketing Webbys for Old Spice's "Responses" campaign and the Integrated Campaign honor for Old Spice's "Smell Like a Man, Man" effort. The Old Spice work also earned multiple People's Voice Winner awards.
Other Webby advertising winners include R/GA's The Sampler app for Converse, which won in the Augmented Reality category; Online Media Winner The Johnny Cash Project out of @radical.media and created by Aaron Koblin and Chris Milk; Pereira O'Dell's Lego Click Film, honored in Branded Content; Google Chrome Fastball, out of BBH N.Y. and Google Creative Lab honored in the Game/App category, Goodby Silverstein & Partner's Yahoo Bust Stop Derby, awarded in the Mobile & Experience Marketing Category, Coca-Cola's Happiness Machine video out of Definition 6, which won for Online Commercials, and Alec Brownstein's The Google Job Experiment stunt, which took the Online Guerilla & Innovation prize.
For the full list of Webby Interactive Advertising honorees and the rest of the winners, check out the Webby Awards site.