Here, the results of Creativity's 2012 Awards Report. Our annual survey tallies the results from the seven top global advertising industry award shows: ADC, AICP, The Andy Awards, The Cannes International Festival of Creativity, The Clios, D&AD and The One Show. Featured within are the top ten decorated agencies, creatives, advertisers, networks, agency companies, directors and production companies.
The report also showcases the ten most awarded campaigns in individual categories (print, out of home, TV, integrated, etc.), as well as the overall most awarded efforts, regardless of medium. The numbers in the rankings reflect the "Cooked" scores earned, tallying the weighted scores from each show. Different weights are assigned to Gold, Silver, Bronze and Best of Show honors, and each show is weighted differently, according to level of "preciousness."
The full rewards report is available to Creativity subscribers. To view, sign up here.
As technology permeates every aspect of marketing, IT is quickly becoming a strategic partner to the marketing team -- or it should be. All too often, IT and marketing are facing off rather than working together. Here’s what marketers need to know to work well with the tech team. Brought to you by Rackspace.Learn more