On the third day of the Cannes Lions fest, Ad Age celebrated its global cover competition and the Grey Vietnam team that designed the winning cover for its Global Issue with a cocktail party at the Majestic Hotel.
2015 is a banner year for moviegoing and cinema advertising. North American box office sales are well on the way to topping the $10.9 billion record set in 2013. Even so, some analysts question whether the silver screen can continue to deliver a golden opportunity for marketers who want to advertise at the movies. Here are seven top myths about moviegoing and why savvy marketers know to ignore them. Brought to you by NCM -- America’s Movie Network.Learn more