During the Cannes Lions International Festival of Creativity, Adobe's top marketer Ann Lewnes made a little time in between panel discussions and meetings with partners and agencies to chat with Ad Age about the study. She believes strongly that companies need to find ways to ensure that their focus isn't solely on being productive, and shouldn't make it seem as though creativity should be relegated to outside leisure time. She makes some recommendations for what companies can do to help their employees feel as though they have the latitude to work on new ideas.
For more on the study, see here.
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