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Refinery29: Today's Mad Fashion

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Joining the host of media outlets (ourselves included) anticipating AMC's long-awaited premiere of Mad Men Season 5, fashion site Refinery29 takes a look at the threads and digs of real stars of Madison Avenue--none of which, it turns out, have offices on Madison Avenue. Included in the piece are Mother COO Pernilla Ammann, Droga5 Creative Chairman/Founder David Droga, Wieden + Kennedy, N.Y. MD Neal Arthur and ECDs Ian Reichenthal and Scott Vitrone, Grey Executive VP/ECD Mark Schwatka and Kevin Egan, senior copywriter at Ammirati.

According to Annie Georgia Greenberg, New York editor at Refinery29, the feature "introduces our readers to the real advertising stars of NYC, debunking some Mad Men myths and giving them a slightly voyeuristic look at the lives of some advertising heavy hitters, their ultra-creative offices, and of course, their personal style."

Check out a few of the featured images and quotes below. All photos are by Daniel McMahon, courtesy of Refinery29.


Pernilla Ammann, COO, Mother
On the most annoying Mad Men comparison she gets: "People assume that because I work in advertising cocktails are included in our office supplies. But the truth is, you are more likely to find people sipping on a Joule Cleanse juice than an Old-Fashioned nowadays."

Helmut Lang jacket, Stella McCartney trousers, 3.1 Phillip Lim camisole, Tabitha Simmons shoes, Efva Attling jewelry.

David Droga, Creative Chairman/Founder Droga5
On the craziest thing he's ever done for a client: "For our very first commercial we hired a 747, painted it to look like Air Force One and tried to keep it a secret."

(He's referring, of course to the 2006 Cannes Cyber Grand Prix-awarded "Still Free" for Marc Ecko.)

Freeman's Sporting Club shirt, Levi's 514 jeans, vintage boots.



Scott Vitrone and Ian Reichenthal, ECDs; Neal Arthur, MD (center), Wieden + Kennedy, New York
Reichenthal (right), on the most outrageous thing that's gone on in the office: "If you mean like that Mad Men scene where a drunk guy gets on a riding mower and chops someone's foot off--nothing like that. We've definitely been drunk enough for that to happen, we just don't have a mower."

Check out Refinery29 for all the photos and modern day Mad Men.

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