I swear to God, there is always one guy down South who praises that "I Has a Dream" Ebonics ad ("Advertising's Best & Worst," October). When are you white advertising folks gonna get it? That was a blatant ploy to get awards and praise. And it worked. I congratulate the folks who thought of doing that ad. It was well put together - and complete and total bullshit. Come on. Do you really think that "Ebonics" was a real thing? Do you truly believe that African American people are so stupid we're gonna start a class so we can perpetuate the stereotypes we've been trying to rid ourselves of for years? Please. People think up dumb things every day. It gets some press and people jump on it faster than a Sharper Image scooter. But in the end, intelligence prevails. This always leaves a little time for a couple of smart creatives to do an ad about it. This ad belongs in the same category as those condom ads, dot-com ads, and all the other fly-by-night products and services that ad agencies grab hold of so that they can do some startling work and win a few statuettes. I'm not saying that it's not a good ad. The art direction is great. The writing is topical and right on the issue. But the basis for that ad is as valid as if a black agency did an ad that attempted to stop all those crazy white kids from shooting up their schools. It's a good execution that should have disappeared as fast as Ebonics.
Actually, Philip, we're happy to reintroduce this important political issue. In response to our probing questions, Al Gore told us he's against Ebonics and has invented Victorian English to counter it. George Dubya is equally concerned, and promised us he will make "every humanitarian effort to eradicate this awful disease that liquefies people's organs and causes them to bleed from all orifices. We simply must rid Africa and the world of the Ebonics virus." -Ed.
I Want Candy
I'm so relieved! Thanks to the info you relayed from CSPI ("Down Tobacco Road," Letter From the Editor, October) I now know I'm not to blame for my predilection for Peanut M&M's or my weekly beer and burger with the guys from work. Nor all the sugar I ingested as a kid. No, I never really craved these things, I just had a profound connection to the "Hey, Kool Aid!" campaign and Chester the Cheetah. Phew. Now I can eat, smoke, drink, stuff whatever I want into my carb-craving bod and sue Hostess later for my tummy tuck and teeth replacement. Awesome. Pass the Zarex and Doritos.
Flabby and toothless, and loving it! Girl, you're a credit to our consumer society!
It's A Gas!
In your October Buzz column, you point out George W. Bush's allegedly subliminable "Rats" ad, but you missed one that was even more subliminabler, right under your noses. You published the Lugz ad starring FlyGuy on page 12, but what you didn't show is the full T-shirt hanging on a clothesline in the lower left-hand corner. Imprinted on this shirt is the phrase "Hoof art did," which must be read aloud to get it (as my 11-year-old son did, to his great delight). The message makes no sense in terms of marketing communications or selling product, but hey, at least it made my son giggle. I wonder if he's in Lugz's target market.
Assistant Professor, Department of Marketing, DePaul University
You've come to the right place with your exciting discovery, David. Thank you for recognizing Creativity's abiding interest in bodily functions of all kinds. -Ed.
Re the call for entries for the Andys, with ads set up in urinals under the headline "Let the judging begin" (page 7, October): I'm offended by the idea expressed in this image. Judging something, even criticizing it, is not what I consider "pissing" on it. Surely the judges will do better than that. I believe it's this kind of potty humor that earns too many creatives their bad reputations for responding to criticism with petulance. I'm guilty of it myself, but I try to fight it. By the way, will there be no female judges for this year's Andys?
Principal, Orr Creative
You've come to the right place with your exciting point of view, Tim. Thank you for recognizing Creativity's abiding interest in bodily functions of all kinds. -Ed.
Due to erroneous information we received, the stock image on page 43 of the October issue was miscredited. The photographer is Dianna Sarto.