72andSunny is to open an in-house communications school in its Los Angeles office, aimed at shaping the next generation of creative leaders. According to 72andSunny co-founder and president John Boiler, 72U aims to foster 'hybrid talents who are passionate about both business and creativity'.
Boiler said: "The people who thrive in our culture are just as capable of rigorous strategic thinking as they are of breakthrough creative execution. We're having a tough time finding enough of that kind of talent in the existing industry pool to meet our long-term objectives, so we're growing our own."
The 10 month full time program, starting in July, will be co-led by Geoff McGann and Kelly Schoeffel (pictured). McGann has over 20 years experience as a creative director, director, photographer and advertising instructor at schools including Art Center College of Design, while Schoeffel is strategy director at 72andSunny, with a resume that includes spells at Redscout, Anomaly and Wieden+Kennedy.
The agency hopes to recruit an initial multi-disciplinary team of around 10 people, including strategists, designers, writers and technologists, either from agency or client-side companies. As well as working on client briefs, the group will take part in interactive workshops and complete group projects that span advertising, creativity and culture. Boiler said the agency would be looking at hiring graduates of the program.