A Look Back at Donna Summer's Long Commercial Career

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Donna Summer, the "Queen of Disco," who died of cancer today at age 63, worked hard for the money.

Her disco megahits did more than flood dance floors and top the charts; Ms. Summer's songs were used in plenty of commercials, well after the peak of her popularity in the 1970s and 1980s.

As recently as 2011, a cover of Ms. Summer's "Love to Love You Baby," from her second album of the same name, was used in Diesel's "Loverdose" commercial. The remixed track was sold by Diesel as a special-edition track. The same song was used in a 2007 Citroen ad and a 2000 Coca-Cola spot.

The sultry song was also, perhaps a little more appropriately, used in a 1992 Belgian commercial for Durex Condoms, featuring a rabbit bungee-jumping off a bridge.

Her music was heard in a 2009 Flora by Gucci commercial, which used Ms. Summer's "I Feel Love," from her 1977 album "I Remember Yesterday." Ms. Summer rerecorded the track for the ad, and it was remixed by Chris Cunningham. The commercial went on to win a Gold Cannes Film Lion in 2009 for best use of music.

The versatility of the song -- or perhaps the scope of marketers' imaginations -- is incredible. It was also used in a 2004 commercial for job site Monster, out of Deutsch, New York, as the accompaniment to fast-paced shots of people getting ready for work.

Ms. Summer's 1983 female-empowerment anthem "She Works Hard for the Money" was featured in a Burger King commercial, which advertised a Whopper Jr. sandwich for just 89 cents.

"Hot Stuff" was another marketer favorite. That track appeared in a 1979 commercial in Australia for Four'n Twenty Pies, as well as a 2003 Capital One spot and a 2003 Garnier Nutrisse ad.

Heard Ms. Summer's songs in any other ads? Tell us in the comments. RIP, Donna.

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