Halfway between each World Cup, the European nations get together to sort out that continent's best football (soccer) team. The games kicked off this past weekend and continue through to the final on June 29. Hosting duties for this year's tourney are split between Austria and Switzerland, and as always with this event, those of us in North America hoping to watch a good number of matches either have to follow text updates online or, by sheer luck, contract some sort of debilitating, yet strategically-timed, sickness.
It's during major sporting events like these -- and we've already seen the build-up to that other little sports fest headed to Beijing later this summer -- that many brands and commercial folk turn out some of their top work. And Euro 2008 is no exception. So, to celebrate another great football tournament, we decided to gather up some of the most recent soccer-centric work into one place so you don't have to waste any time tracking it down when you should be watching games.
Nike got started early with 72andSunny's debut work for the brand, a Guy Ritchie-directed gem putting the viewer on the field with Portugal and Manchester United star Cristiano Ronaldo, Sweden's Zlatan Ibrahimovic, Holland's Ruud Van Nistelrooy, Brazil's Ronaldinho and England's Wayne Rooney.