Absolut Makes TV Debut with Level

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Absolut makes its TV debut with Level.
The Absolut Spirits Company, famous for its signature print campaign, will make its television debut on Monday with a commercial for Level, a new premium vodka brand. The spot will air on VH-1, FX, E! Entertainment and Spike TV as part of launch campaign created by TBWA/Chiat/Day/New York.

Directed by Daniel Barber via L.A.'s Rock Fight, the arty, black and white pitch shows a couple enjoying Level in a lounge balanced high in the air by a team of waiters. An unsteady scenario, to be sure, until one of the attendants squares everything off with a strategically placed matchbook, a setup for the introduction of Level as "the world's first perfectly balanced vodka."

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