Absolut Unleashes Artists in New TV Campaign

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Absolut "Maya Hayuk"
In the first campaign for its flagship brand, vodka-maker Absolut and agency TBWA/Chiat/Day drafted four street artists to decorate giant bottles of its latest concoction -- Absolut Rasberri -- the process of which is compressed via time-lapse photography into four 30-second commercials. Directed by one of the artists -- David Ellis of the New York muralist collective the Barnstormers -- via Go Film, the campaign also features New York-based artists Maya Hayuk, Kenji Hirata and Phil Frost. Backed by the beat box stylings of Killa Kela, the effort features the tagline "Unleash the Rasberry."
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