Absolut Unleashes Artists in New TV Campaign

Published on .



Absolut "Maya Hayuk"
In the first campaign for its flagship brand, vodka-maker Absolut and agency TBWA/Chiat/Day drafted four street artists to decorate giant bottles of its latest concoction -- Absolut Rasberri -- the process of which is compressed via time-lapse photography into four 30-second commercials. Directed by one of the artists -- David Ellis of the New York muralist collective the Barnstormers -- via Go Film, the campaign also features New York-based artists Maya Hayuk, Kenji Hirata and Phil Frost. Backed by the beat box stylings of Killa Kela, the effort features the tagline "Unleash the Rasberry."
Most Popular
In this article: