Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Absolute Departure

By Published on .

Absolut 'The Absolut'
Absolut 'The Absolut'
In a small shift away from its iconic bottle-centric branding, Absolut puts itself in the company of other icons, naming them the absolute in their class through authentic-looking footage and the liquor's recognizable typeface. Scored by the band I Monster, the spot claims that Steve McQueen is the absolute man, the Statue of Liberty is the absolute welcome, and—displaying the backlit bottle—Absolut is the absolute vodka.
In this article:
Most Popular