Absolute Departure

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Absolut 'The Absolut'
Absolut 'The Absolut'
In a small shift away from its iconic bottle-centric branding, Absolut puts itself in the company of other icons, naming them the absolute in their class through authentic-looking footage and the liquor's recognizable typeface. Scored by the band I Monster, the spot claims that Steve McQueen is the absolute man, the Statue of Liberty is the absolute welcome, and—displaying the backlit bottle—Absolut is the absolute vodka.
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