The PBS-produced ad documentary "Art & Copy," which goes behind the scenes of the greatest ads of our time -- and into the minds of the showmen and women behind them -- won the Emmy for outstanding arts and culture programming last night.
Directed by documentary and commercial director Doug Pray, Art & Copy was also an official selection at the 2009 Sundance Film Festival and at the 2009 Hot Docs in Toronto. It delves into the central question of why people buy certain products, and how the people in the "manufacturing feelings" business view them. The creatives behind some of the most iconic ads, like "Just Do It," "I Love NY," and "Where's the Beef?" are all featured in the film, explaining their creative process and what it's like to work in an industry that touches the lives of so many people while remaining virtually unknown outside the ad world.
"The amazing thing about this film is how to came together," said David Baldwin, executive producer on "Art & Copy" and the founder of Durham, N.C.-based creative agency Baldwin&. "We always said that if we made a film it had to be a great film and not an 'industry film'."
Other nominees in the category included HBO's "Smash His Camera," about the infamous papparazo Ron Galella, Showtime's "Joan Rivers: A Piece of Work," PBS' "POV" series and VH1's 90-minute film on "Soul Train: The Hippest Trip in America."
Pictured are the team from One Club, which funded the film, and the filmmakers themselves: Kirk Souder, David Baldwin, Jimmy Greenway, Mary Warlick, Doug Pray, Michael Nadeau, Kevin Swanepoel and Peter Nelson. Photo credit to Marc Bryan-Brown Photography.