As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
The Art Directors Club awarded six gold awards in the advertising and hybrid competitions of its 85th Annual Awards today, and Sony's "Balls" was the most awarded television spot. Winning one gold (TV over 30 seconds) and two silvers (cinematography, TV over 30 seconds), "Balls" was joined only by adidas' "Hello Tomorrow" in winning gold in the advertising category. Other winners included Ground Zero's "Do you see music? (Exercise Your Music Muscle)" print execution for Virgin Digital (see the interactive version of the poster here), radio spots from DDB/Chicago's ongoing Bud Light "Real Men of Genius" campaign and DeVito/Verdi's National Thoroughbred Racing Association campaign for the spots "Grandma," "Video" and "Backyard BBQ." In the hybrid category, only one gold cube was awarded, for the Japanese search engine goo.com from Ground—a Tokyo-based division of Dentsu. The campaign—which used outdoor ads, word of mouth and interactive marketing to demonstrate how the site collects information—will take home the Yahoo! Big Idea Chair at the awards ceremony on June 6 in New York, where all of the winners will be on display.