ADC, One Club unite to help Japan

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The Art Directors Club and One Club, in partnership with AKQA, have joined together to form Creatives Unite for Japan, a charitable program aimed at providing the creative community with a direct way to help victims of the earthquake and tsunami in Japan.

Each organization is featuring a banner on their home pages with program information and a PayPal link to donate to The Ashinaga Foundation, a non-profit organization that provides aid to children who have lost parents due to hardship, economic or natural disasters.

The original idea for the program came from Kaede Seville, a New York-based Japanese journalist who covers advertising and first approached the ADC and One Club. The logo and mission were developed by Rei Inamoto, chief creative officer, AKQA and ADC board member.

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