Jaegar, 33, brings his experience in social networking and the digital realm to the club, with plans to use technology and events to connect ADC members with each other and the design world.
Before happycorp, he started TBWA/Chiat/Day's digital creative practice as group creative director and management board member. At TBWA, Jaeger and Anomaly's Johnny Vulkan established the Disruption Group, after which, in 2003, the duo left to launch thehappycorp global in New York. Jaeger, who joined the ADC board in 2005, will serve a three-year term as president.
The club held an impromptu changing of the guard at an event featuring artist Yazmany Arboleda last Wednesday, where Lavoie present Jaeger to the audience, calling him his personal choice for the ADC's next president. The event, "The Assassination of Art, When Politics and Art Collide," analyzed Arboleda's controversial Keller-Gates Project, a hoax called artistic experiment from earlier this year that involved fake galleries, invented personas, extensive media coverage and satirical depictions of Barack Obama and Hillary Clinton. Jaegar says this project is an example of how design influences culture--the kind of connection to the outside world he wants to foster at the ADC.
ADC executive director Ami Brophy was also promoted to CEO. New additions to the ADC board include David Angelo of El Segundo, Calif.'s David & Goliath, Craig Dubitsky of New York's The Kind Group, Publicis New York's Rob Feakins and Noreen Morioka of Beverly Hills, Calif.'s AdamsMorioka.