Adcenter Roast to Turn Partner Against Partner

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Following up on last year's rowdy roast of Joe Pytka, the VCU Adcenter has announced the details of its second annual fundraiser, which will pit a trio of industry heavyweights against their former partners. Dubbed "AdChemistry," the evening will feature Ogilvy & Mather vice chairman Steve Hayden telling all about his former creative partner Lee Clow; Berlin Cameron/Red Cell CEO Andy Berlin dishing about former agency partner Jeff Goodby; and David Kennedy presenting the inside scoop on Wieden + Kennedy partner Dan Wieden.

The event, which benefits the Adcenter at Virginia Commonwealth University, will take place on Nov. 4 at Gotham Hall in New York. For details, visit www.adchemistry.com.

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