Value City "Role Reversal"
In Broadcast, the Best of Show contenders are the FedEx commercial "Drama" from BBDO/New York; Cliff Freeman's "Role Reversal" spot for Value City; Leo Burnett's Nintendo commercial "School's Out"; Modernista's "Big Race" vignette for Hummer; and "The Joke," a Heineken commercial from Publicis. In Print, the finalists are Nebraska agency Bailey Lauerman for work for Union Pacific; FCB/Seattle for an ad for Tacoma Guitars; Leo Burnett for work for the U.S. Army; Square One for a campaign for Urban Home; and Y&R for work for Mattel.
The Best of Show winners will be announced June 12 as part of the AAF National Conference in Dallas. A complete list of ADDY winners can be found on the AAF's website.