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Adidas Acheives the Impossible (Again)
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A young gymnast follows in Nadia's footsteps.
In round one of adidas' "Impossible is Nothing" campaign out of 180/TBWA, Muhammed Ali squared off against his daughter Laila and took a long run with other sports greats in spots that won Cannes Gold. In round two, launched to celebrate the Olympic Games in Athens this summer, director Lance Acord of Park Pictures shoots more athletes achieving the impossible through effects from Digital Domain. All required well-choreographed sequences to enable modern athletes to compete with historical ones via stock footage. "Haile" shows Ethiopian runner Haile Gebrselassie (that's HIGH-leh geh-bruh-suh-LAH-see), holder of 17 world records, running against his toughest competition -- himself. Passing the torch to a new generation, Nadia Comaneci performs her perfect-10 uneven bars routine alongside 13-year-old gymnast Nastia Liukin in "Nadia." In "Jesse," sprinter Kim Collins competes with Jesse Owens, using Long Beach Memorial Stadium as a backdrop. "What else could better exemplify the notion of 'Impossible is Nothing' than the achievements of Olympians," says 180 Amsterdam creative director and copywriter Richard Bullock. "This second burst of the campaign is a tribute to all those people who turn up every four years and refuse to accept the limits set by others." -Melanie Shortman