For Stacy Kohut, impossible is nothing.
The new campaign was created by the alliance between TBWA Worldwide and independent 180/Amsterdam that handles Adidas globally. TBWA/Chiat/Day/San Francisco led the way on print and outdoor work, while the new commercials were created by 180 and directed by Park Pictures' Lance Acord.
In a third spot -- perhaps the most poignant of the three -- we meet skateboarder Stacy Kohut, who has lost the use of his legs but continues to hit the half-pipe in his wheelchair. "It ain't that big a deal," he says in voiceover. "I'm still on four wheels."