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Adidas Launches New Shoe, Spots

Published on .

Adidas: There is no "one" in "team."
TBWA/Chiat/Day/San Francisco has created two new spots for Adidas International to back the launch of the T-MAC 2, a basketball shoe endorsed by the Orlando Magic's Tracy McGrady. The new shoe is slated to hit retail outlets on Friday.

In one spot, directed by the Hughes Brothers via Hollywood's Oil Factory, a play by McGrady starts a chain of acknowlegements around the floor by his Magic teammates. The other, shot by Oil Factory director and Hughes Brothers' collaborator Doug Pray, is set to the tune "One Is the Loneliest Number" and features a nostalgic montage of teamwork in action.

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