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Adidas Speaks One-on-One

Published on .

Adidas: Toe-to-toe.
Adidas announces the launch of its latest basketball shoe, The Polished, with a new television spot featuring Boston Celtic forward Antoine Walker and Chicago Bulls guard Jay Williams. In the commercial, directed by Park Pictures' Lance Acord, the shoemaker captures the terse language of one-on-one with a montage of playground players checking the ball and calling out scores. The campaign, from TBWA/Chiat/Day/San Francisco and 180/Amsterdam, launched internationally yesterday. The shoe hits stores February 21.
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