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Advertisers Gear Up for Daytona 500

Published on .



UPS "Yes"
Lots of marketers are gearing up for Sunday's Daytona 500 with brand new commercials. UPS continues its longrunning "Race the Truck" campaign from The Martin Agency with a surprise twist. Dale Jarrett, who has steadfastly refused to take the big brown truck onto the speedway, suddenly has a change of heart. Good news travels fast in this spot, which was directed by Traktor.

Competitor FedEx, meanwhile, gets into the race game with its first set of NASCAR-related ads from BBDO/N.Y. and MJZ director Craig Gillespie. Based around the tagline "Every day is race day," two of the spots show people acting like NASCAR drivers in everyday life, as when a businessman drafts off other commuters all the way to work. In a third commercial, we see pro stock cars reduced to children's playthings.

Toyota will also break a pair of race-related spots over the weekend. Created by Saatchi & Saatchi/L.A. and MJZ director Rocky Morton, the effort features Darryl Waltrip providing vivid answers to fans' questions.

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