Advertising Idol

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You too can have your Kelly Clarkson moment. As part of this year's event lineup for Advertising Week, to be held in New York from September 21 to 25, Atmosphere Proximity has teamed with The New York Times, The Ad Council and the week's organizers to host The Big Ad Gig, a creative competition formatted American Idol-style and held before a panel of creative directors, CEOs, and heads of marketing from Atmosphere Proximity, Ogilvy, Crispin, Saatchi & Saatchi Wellness, The AD Council and Microsoft Advertising.

In order to enter, by 11:59 on September 7th, creatives must submit their resumes, an online portfolio and a YouTube video of themselves declaring in a public space, "I Deserve a Big Ad Gig."

On September 11, the judges, Atmosphere Proximity's Andreas Combuchen, Crispin's Rob Reilly, Ogilvy's Tham Khai Meng, Saatchi Wellness' Helayne Spivak, The Ad Council's EVP/director of client services Priscilla Natkins and Microsoft Advertising's global trade marketing director Jamie Wells, will decide on eight finalists, who will be given a campaign brief from The Ad Council.

The final competition will take place at 10:00 a.m. on September 24th in the New York Times building, during which each finalist will give four minute presentations before the jury and a live audience. The judges will then pick four finalists who will get 30-day paid gigs as art directors or copywriters at one of the sponsoring agencies. A winning campaign will also be produced and will run across multiple platforms and Microsoft Advertising properties, including mobile and games.
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