In order to enter, by 11:59 on September 7th, creatives must submit their resumes, an online portfolio and a YouTube video of themselves declaring in a public space, "I Deserve a Big Ad Gig."
On September 11, the judges, Atmosphere Proximity's Andreas Combuchen, Crispin's Rob Reilly, Ogilvy's Tham Khai Meng, Saatchi Wellness' Helayne Spivak, The Ad Council's EVP/director of client services Priscilla Natkins and Microsoft Advertising's global trade marketing director Jamie Wells, will decide on eight finalists, who will be given a campaign brief from The Ad Council.
The final competition will take place at 10:00 a.m. on September 24th in the New York Times building, during which each finalist will give four minute presentations before the jury and a live audience. The judges will then pick four finalists who will get 30-day paid gigs as art directors or copywriters at one of the sponsoring agencies. A winning campaign will also be produced and will run across multiple platforms and Microsoft Advertising properties, including mobile and games.